MUSIC RESEARCH

Today's lesson was focussed on Music research picking up on the home study set last week. We developed this from your brief and succinct comments answering the questions set to last Friday to a task involving content analysis on the opportunities which exist for watching / listening to music on Television.

I have posted here the Powerpoint which we generated at the end of the lesson.

Music Content Research

The next stage of this process is to develop the content analysis individually in a more thorough and rigorous way for your individual case study - the 'band' which you are seeking to promote.

Questions to ask:

• Which channels will I need to get my band played on to reach my target audience?
• How will I be able to tell if I am getting my music to the right people?
• Which other platforms will I need to utilise to maximise my audience?

Think about which research techniques you might use to answer these questions: content analysis, surveys, controlled experiments, data analysis. How would you go about obtaining the data? How would  the data help develop your stratergy?

When you write about this be detailed and disciplined in what you say - avoid generalising.

It is very important in this process that you think clearly, don't spend too long on one area of research, draw conclusions form your data (even if you don't feel 100% about them) and have your strategy in either a presentation or document on your WEEBLY site.

Useful sites:

BARB

uktribes

demographics

channel 4

NME

Please complete this work by next Tuesday.